A look at Spotify's push into podcasting as it seeks profitability: ~2M podcasts are available, up from 2,500 in 2017, and 20% of its users listen to podcasts (Lucas Shaw/Bloomberg)




Lucas Shaw / Bloomberg:

A look at Spotify’s push into podcasting as it seeks profitability: ~2M podcasts are available, up from 2,500 in 2017, and 20% of its users listen to podcasts  —  When Spotify went public in April 2018, Daniel Ek had been struggling with this question for more than a decade: How would the company make money?





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